Clik here to view.
How to Reduce Abandoned Cart
Did you know that 70% of potential online sales result in cart abandonment? Chances are you’re selling your products or services online. Owing to this growing trend, you might be losing great profit....
View ArticleClik here to view.
Opportunities for Cookieless Advertising
Have you been preparing yourself for advertising without cookies? Since third-party cookies will be blocked in 2025, you still have time to set it all up. This applies only to Google because Firefox...
View ArticleClik here to view.
6 Ways a Strong Brand Identity Can Attract Your Target Customers
Do you know one thing that sets a brand apart from its competitors? It’s their brand identity. Notice that by simply looking at their logo, you know what business it is already. However, a strong...
View ArticleClik here to view.
Do You Need to Copyright Your Logo?
One way for people to recognize your brand is through your logo. This helps your brand be remembered by your target audience. You may think logo designing is a simple thing to do, but as a business...
View ArticleClik here to view.
Elements of Successful Brand Campaigns
Building a strong brand goes beyond just having a great product; it’s about making a lasting impression that connects with your audience. Running a brand campaign is essential to create a memorable...
View ArticleClik here to view.
The Importance of Brand Localization to Businesses
With advancing technology, businesses now have more opportunities to connect with customers globally. However, aspiring entrepreneurs must develop a tailored branding strategy to reach these...
View ArticleClik here to view.
Why Consumers Care About a Brand’s Authenticity
As business owners, we sometimes get amazed and curious about how brands get viral online. And when something goes viral, we often try to copy what they’ve done. However, as a brand, one thing that...
View ArticleClik here to view.
What is Brand Alchemy and Why Is It Important?
When you say branding, some people simply think about the logo, slogans, and colour schemes. And while all these are important for people to recognize and recall your business, these are just a part...
View ArticleClik here to view.
Reinventing Your Marketing Strategy with Human-Centric Connections
When creating marketing campaigns, it’s important to rely on data. These metrics tell you what worked and what didn’t. However, we shouldn’t forget that our target audience consists of humans....
View ArticleClik here to view.
Building a Strong Social Media Presence for Your Personal Brand
If you’re asked how many social media platforms you are familiar with, you may be able to name at least 3. But did you know that according to Make a Website Hub, there are now 101 social media...
View ArticleClik here to view.
Essential Emotions that Bring Brand Loyalty
Look around your home or office and find a product that you’ve been using for a long time. Can you give a reason why you are loyal to that brand? Now, look around and find another product from a...
View ArticleClik here to view.
How to Become Social Media Manager
One of the professions that have been constantly in demand in recent years is social media managers. As digital marketing continues to expand, the number of brands requiring online presence is...
View ArticleClik here to view.
What are Dofollow Links and How to Use Them
Do you know what the ultimate goal of any marketing campaign is? It’s to generate as much traffic as possible. While there are many ways to do this, some are more effective than others. Marketers...
View ArticleClik here to view.
How to Connect with Consumers of Different Personality Types
Most of us, if not all, desire to know ourselves on a deeper level. That’s when we learn about personality types such as introverts, extroverts, and ambiverts. Introverts are those who prefer spending...
View ArticleClik here to view.
How to Make Social Media Posts Accessible
Social media is a great place for inclusion and community building. People belonging to various demographic groups can text, video chat, exchange images, and other visual or textual content. A unique...
View ArticleClik here to view.
Tips for Effective Digital Customer Service Strategies
It’s no lie customers have high expectations of the brands they frequently interact with. Over the years, with rapid digitalization, their expectations have grown. When they contact a customer agent,...
View ArticleClik here to view.
How to Do a Backlink Analysis
Have you heard of backlink analysis? It’s the simple act of analyzing the number and quality of links leading to your website. This allows you to comprehend the impact the backlinks have on your...
View ArticleClik here to view.
DeepSeek in Marketing: Pros, Cons, and Why Human Intervention Matters
Have you heard about DeepSeek? DeepSeek is an AI company from China known for its powerful chatbot, which competes with major AI models like ChatGPT and Google’s Gemini. While AI tools like DeepSeek...
View ArticleClik here to view.
6 Key Pillars To Build a Successful Marketing Strategy
Think of a store you often visit even when you don’t have anything to buy at the store. Then, find it funny when you have a handful of items purchased when you go out. Maybe it’s because of the...
View ArticleClik here to view.
Topical Authority and Its Impact on SEO
As a marketer, you probably know all about EEAT. It stands for experience, expertise, authoritativeness and trustworthiness. The website should have all the elements for it to be ranked by Google. The...
View Article